Google Local Services Ads Management
Appear at the very top of Google. Pay only for real leads. Get the Google Guaranteed badge.
The Most Cost-Effective Way to Get Leads on Google
Google Local Services Ads put your business at the absolute top of search results — above regular Google Ads, above organic results, above everything. When a homeowner searches "roofer near me" or "emergency plumber," your business appears first with a Google Guaranteed badge that instantly builds trust.
Unlike traditional Google Ads where you pay for every click (whether it converts or not), LSA charges you only when a real customer contacts you. That means every dollar you spend goes toward an actual lead — a phone call, a message, a booking request.
At Live 360 Marketing, we manage your entire LSA campaign from setup to optimization. We handle the Google Guaranteed verification, configure your service categories, manage your budget, dispute bad leads, and continuously optimize your profile for maximum lead volume at the lowest cost.
Why LSA Works for Contractors
🥇 Position #1 on Google
LSA results appear above everything else — above PPC ads, above organic results. This is the most premium real estate on Google, and it's reserved for verified local businesses.
💰 Pay Per Lead, Not Per Click
You only pay when a real customer contacts you. No wasted spend on random clicks. If a lead is spam or irrelevant, we dispute it with Google for a credit.
✅ Google Guaranteed Badge
The green checkmark badge tells customers Google has verified your business. This dramatically increases trust and conversion rates — especially for high-ticket services like roofing and HVAC.
📞 Direct Phone Calls & Messages
Leads come in as direct phone calls and messages — not form fills that go cold. These are customers ready to hire, right now.
Typical LSA Performance
10–40
Qualified leads per month
$20–$150
Cost per lead (varies by industry)
2–4
Booked calls per week after optimization
What We Handle
- ✓Google Guaranteed verification and setup assistance
- ✓Service category and area configuration
- ✓Budget management and bid optimization
- ✓Bad lead disputes and credit recovery
- ✓Lead monitoring and conversion tracking
- ✓Monthly performance reports with ROI analysis
- ✓Shared access — you can see everything in your account
LSA management starts at $549/month
Included in our Growth package. Ad spend paid directly to Google — we charge a flat management fee with no markup.
Frequently Asked Questions
What is the difference between Google LSA and Google Ads (PPC)?
Google LSA (Local Services Ads) appear at the very top of search results — above regular Google Ads. With LSA, you pay per lead (phone call or message), not per click. You also get the Google Guaranteed badge, which builds trust. Google PPC charges per click regardless of whether that click becomes a lead. LSA is ideal for service businesses; PPC gives you more control over keywords and targeting.
How much does Google LSA cost?
You set your own weekly budget with Google. Cost per lead varies by industry and location — typically $20–$150 per lead for contractors. You only pay for real leads, and you can dispute bad leads for credits. Our management fee is flat — we never mark up your ad spend.
What is the Google Guaranteed badge?
The Google Guaranteed badge is a green checkmark that appears next to your business in LSA results. It tells customers that Google has verified your business — including background checks, insurance, and licensing. This badge significantly increases trust and click-through rates. We help you through the entire verification process.
How many leads can I expect from LSA?
Most contractors see 10–40 qualified leads per month from LSA, depending on budget, industry, and market competition. We optimize your profile, categories, and budget to maximize lead volume while keeping cost per lead as low as possible.
🎯 Who This Is For
Contractors, roofers, HVAC companies, plumbers, electricians, painters, landscapers, home service businesses, and local professionals who want more leads, better visibility, and a marketing partner they can trust.
Ready to Grow Your Business?
Talk to us today. We speak English & Spanish.
